The San Francisco 49ers have severed ties with controversial streamer Dr Disrespect following his admission of sending inappropriate messages to a minor on Twitch. This is the latest in a series of sponsors dropping the streamer after details surrounding his 2020 Twitch ban emerged.
Former Twitch executive Cody Conners revealed on June 21st that Dr Disrespect, real name Herschel "Guy" Beahm IV, was banned for "sexting a minor" via Twitch Whispers. Initially denying wrongdoing, Dr Disrespect later admitted to exchanging inappropriate messages with a minor on June 25th.
49ers Drop Dr Disrespect Sponsorship
In light of this admission, the San Francisco 49ers, valued at an estimated $6 billion, announced they are ending their relationship with Dr Disrespect. A spokesperson stated to Digiday, "We take these developments seriously and will not be working with him going forward." This makes the 49ers the largest sponsor to withdraw support following the controversy. Dr Disrespect had previously collaborated extensively with the team, participating in marketing campaigns and even announcing draft picks.
This latest setback mirrors Dr Disrespect's 2020 departure from Twitch. Other companies have also distanced themselves, including gaming accessory maker Turtle Beach and Midnight Society, a game development company he co-founded. Several past sponsors, including Mountain Dew, have indicated they have no plans for future collaborations.
Amidst the fallout, Dr Disrespect announced a streaming hiatus, stating in a June 25th statement his intention to return to content creation soon. However, the damage to his brand and sponsorships is significant.
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