Aptoide Arrives on iOS – First Free Third-Party App Store in the EU
EU iPhone users now have a new way to download apps—Aptoide, the independent app marketplace, has launched as a free alternative to Apple's App Store. While it claims the title of first free alternative storefront, its arrival follows the Epic Games Store's earlier debut.
What Makes Aptoide Different?
Unlike the gaming-focused Epic Games Store, Aptoide offers a broader range of apps beyond just games. It also introduces a unique feature: version selection, allowing users to choose which iteration of an app to install—previously an Android-exclusive option.
We first covered Aptoide when it entered beta in mid-2024, but now it's fully available. While the store proclaims itself the first third-party iOS marketplace, Epic technically got there first. However, Aptoide has a strong case for being the first general-purpose alternative.
The Bigger Picture
This launch marks another step in iOS opening up after years of legal battles. The Epic v Apple case paved the way, and now Aptoide offers EU users a new choice. The question remains—can it win over Apple's dissatisfied customers?
For those following the shift in iOS's closed ecosystem, Aptoide's arrival is noteworthy. Now the real test begins: seeing if this independent store can carve out its place against Apple's dominance.
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