Home > News > Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more

Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more

By AllisonJan 20,2025

Demi Lovato headlines PlanetPlay's latest Make Green Tuesday Moves campaign, bringing star power to mobile gaming for environmental good. The singer and actress will appear in several popular mobile games.

Lovato's involvement extends beyond endorsements; she'll feature in games like Subway Surfers and Peridot, offering Lovato-themed avatars with proceeds benefiting environmental projects. This builds on PlanetPlay's history of collaborating with celebrities like David Hasselhoff and J Balvin for similar eco-conscious initiatives.

yt

PlanetPlay's Make Green Tuesday Moves (MGTM) campaign stands out due to its broad reach and the number of participating games. Unlike many celebrity-driven environmental initiatives, MGTM’s widespread engagement suggests a significant potential impact on environmental causes. It's a win-win-win scenario: benefiting the environment, delighting Lovato's fans, and boosting game developers.

For fans eager to see Lovato in action, this provides a great incentive to explore these top-tier mobile titles. To discover more top mobile games of 2024, check out our recommended list.

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