Director Andy Muschietti attributes the box office failure of his DC Extended Universe film, "The Flash," to a lack of broad appeal. Speaking to Radio Tu, and as reported by Variety, Muschietti stated the film didn't successfully reach "the four quadrants" – a key industry metric indicating appeal across all demographics.
He explained that the film's $200 million budget demanded a wider audience, stating, "The Flash failed, among other reasons, because it wasn’t a movie that appealed to all four quadrants. When you spend $200 million making a movie, [Warner Bros.] wants to bring even your grandmother to the theaters." He further elaborated, revealing insights from private conversations: "I’ve found...that a lot of people just don’t care about the Flash as a character. Particularly the two female quadrants. All of that is just the wind going against the film I’ve learned." The "four quadrants" refer to the demographic groups of male/female under 25 and male/female over 25.
Muschietti's acknowledgment of "other reasons" for the film's underperformance likely includes its mixed critical reception, CGI criticisms (particularly the recreation of deceased actors), and its release within a dissolving cinematic universe.
Despite this setback, DC Studios has retained Muschietti to direct "The Brave and the Bold," the inaugural Batman film in James Gunn and Peter Safran's revamped DC Universe.
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