NetEase's collectible card RPG, Harry Potter: Magic Awakened, is shutting down in select regions. The end-of-service (EOS) announcement affects the Americas, Europe, and Oceania, with servers going offline on October 29th, 2024. Players in Asia and certain MENA regions can continue playing.
Initially released in China in September 2021, the game saw a strong start domestically. A global launch followed in June 2022, but after a period of delays, it failed to achieve the same level of success.
While the game's Clash Royale-inspired gameplay and wizarding world setting initially resonated with players, its performance ultimately fell short of expectations. Reddit discussions highlight player frustration with a shift towards pay-to-win mechanics, particularly after a controversial rewards system rework that negatively impacted free-to-play progression. The game's removal from app stores in affected regions began on August 26th.
Despite its closure in these regions, the game offered a unique Hogwarts experience, allowing players to engage in dorm life, attend classes, uncover secrets, and duel fellow students. For those in unaffected regions, the opportunity to explore this magical world remains.