Niantic announces major Pokemon Go event in Sao Paulo, Brazil! At gamescom latam 2024, Niantic revealed exciting news for Brazilian Pokemon Go players: a massive city-wide event in Sao Paulo this December! Details are still under wraps, but expect a Pikachu-filled takeover.
The announcement, presented by Alan Madujano (Head of Operations in LATAM), Eric Araki (Country Manager for Brazil), and Leonardo Willie (Community Manager for Emerging Markets), highlighted Pokemon Go's immense popularity in Brazil. Collaborating with the Sao Paulo Civil House and shopping malls, Niantic aims to deliver a fun and safe experience for all participants.
Beyond the December event, Niantic is expanding the in-game experience. Partnerships with Brazilian city governments will lead to a significant increase in PokeStops and Gyms nationwide, ensuring broader accessibility and enjoyment.
Brazil's importance to Niantic is undeniable, especially following the successful price reduction of in-game items, which boosted revenue. A locally produced video celebrating the game further underscores its impact. 2024 is shaping up to be a fantastic year for Brazilian Pokemon Go players!
Pokemon Go is free-to-play (with in-app purchases) and available now on the App Store and Google Play.
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