The buzz around the upcoming *Borderlands 4* started with a tweet from a dedicated fan of the franchise. They voiced concerns over the game's visual similarity to *Borderlands 3* and speculated about potential challenges due to a reduced marketing budget. They also compared it unfavorably to the critically panned *Borderlands 2024* movie, which even garnered criticism from the likes of Uwe Boll. Rather than fostering a conversation with the community, Randy Pitchford, the head of Gearbox, initially declared his intention to block the critic to shield himself from negativity. He later revised his stance, opting instead to mute notifications from the account.
The situation intensified when popular streamer Gothalion encouraged Gearbox to be more receptive to criticism and respectful towards the series' long-time fans. Pitchford responded by dismissing the feedback as "toxic pessimism" and highlighted the extreme efforts developers make, stating they are "killing themselves to entertain players."
This exchange elicited a range of reactions within the *Borderlands* community. Some rallied behind Pitchford, acknowledging the intense pressure developers endure. Conversely, others felt his response sidestepped constructive dialogue, labeling it as overly emotional. Many recalled this was not the first instance of Pitchford's contentious social media interactions.
*Borderlands 4* is set to launch on September 23, 2025, and will be available on PS5, Xbox Series, and PC.
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