Ubisoft's Star Wars Outlaws Underperforms, Impacting Share Price
Ubisoft's highly anticipated Star Wars Outlaws, intended as a financial turnaround for the company, has reportedly underperformed in sales, causing a dip in Ubisoft's share price. Despite positive critical reception, sales have been described as sluggish.
Share Price Decline
Ubisoft had pinned its hopes on Star Wars Outlaws and Assassin's Creed Shadows (AC Shadows) as key drivers for long-term growth. However, following the game's August 30th release, Ubisoft's share price fell for two consecutive days, reaching its lowest point since 2015. This adds to a significant overall drop of over 30% since the beginning of the year.
Sales Projections Lowered
J.P. Morgan analyst Daniel Kerven lowered his sales projection for Star Wars Outlaws from 7.5 million units to 5.5 million units by March 2025, citing the game's failure to meet expectations despite positive reviews.
Mixed Player Reception
While critics generally praised the game, player reception has been more mixed, reflected in a 4.5/10 user score on Metacritic. This contrasts with more enthusiastic reviews from some outlets, such as Game8's 90/100 rating.
Ubisoft's Q1 2024-25 report highlighted a 15% increase in session days across consoles and PC, primarily driven by Games-as-a-Service titles. Monthly active users (MAUs) also rose 7% year-on-year to 38 million. However, the underperformance of Star Wars Outlaws casts a shadow on the company's overall financial outlook, raising questions about the success of its strategy focusing on these major releases. The company remains optimistic about the potential of Assassin's Creed Shadows.
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