Top Sales Events to Watch in 2025

Although Black Friday remains the pinnacle of shopping events, offering the best deals across numerous categories, other seasonal sales throughout 2025 are becoming equally significant. Retailers are continuously launching promotions to attract customers, making it a great time to snag deals on tech, video games, and more.

If you're aiming to save money this year, mark your calendar with these key sale dates. We've compiled a list of the most significant upcoming sales events to assist you in planning your shopping strategy for 2025 and beyond.

1. Valentine's Day Sales (Now–February 14)

While not traditionally a major shopping holiday, Valentine's Day prompts a surge in gift buying, leading to discounts from early February through the day itself. Expect deals on smart watches, jewelry, LEGO flower sets, video games, and book sets. As the first major sales event of the year, Valentine's Day often brings the lowest prices seen so far in 2025.

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2. Presidents' Day Sales (February 13–17)

Presidents' Day, the first federal holiday of the year with specific sales, falls on a Monday, but sales begin the preceding week. Look for discounts on mattresses, clothing, laptops, and PCs, along with sitewide sales from major retailers like Amazon.

3. Tax Day Sales (April 15)

Following a sales lull, Tax Day offers guaranteed discounts as retailers capitalize on tax returns. Expect price drops on TVs, electronics, and LEGO sets around this time.

4. Star Wars Day Sales (May 4)

Star Wars Day, a playful holiday, has become a prime time for deals on Star Wars merchandise, including LEGO sets, movie collections, board games, and collectibles. Fans should definitely shop on this day for the best offers.

5. Mother's Day Sales (May 8–11)

Like Valentine's Day, Mother's Day is an excellent time for gift item discounts, including flowers, jewelry, watches, and chocolates. Retailers anticipate increased gift buying, leading to notable price reductions.

6. Memorial Day Sales (May 22–26)

Memorial Day sales offer a range of discounts, particularly on mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy participate, extending their sales into the preceding week.

7. Dads and Grads Sales (June 1–15)

June marks a significant sales period as it encompasses both graduations and Father's Day. Retailers target both groups with promotions on big-ticket items like TVs, laptops, PCs, and furniture. It's an ideal time to purchase electronics before summer and Amazon's first Prime Day in July.

8. 4th of July Sales (July 1–6)

The 4th of July offers substantial discounts across various categories, rivaling Prime Day and Black Friday. Expect price cuts on electronics, mattresses, major appliances, furniture, clothing, and summer-specific items like sporting equipment and grills.

9. Prime Day (Mid-July)

Amazon Prime Day, now a major sales event rivaling Black Friday, typically occurs mid-July. It's not just Amazon; other retailers like Walmart, Target, and Best Buy participate with their own sales. If Prime Day 2025 follows last year's schedule, expect it to run from July 15 to July 16.

10. Labor Day Sales (August 25–September 1)

Following Prime Day, back-to-school sales transition into Labor Day sales, offering discounts on a wide array of products, including mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. These sales start the week before Labor Day.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in mid-October is a newer event designed to kickstart the Black Friday shopping season. Expect other major retailers to follow suit with their own promotions.

12. Black Friday Sales (November 1–30)

Black Friday remains the ultimate shopping event, with the best deals across all categories. While the official date is November 28, 2025, deals begin shortly after October's Prime Day and extend throughout November, peaking on Thanksgiving and the following Friday.

13. Cyber Monday Sales (November 30–December 5)

Originally designed for online shopping post-Thanksgiving, Cyber Monday has grown to match Black Friday in significance. Sales start on the Sunday of Black Friday weekend and may continue through the week as part of Cyber Week.

14. Green Monday Sales (December 8–23)

Created by eBay, Green Monday marks the final push before Christmas, with sales extending right up to December 24. It's a last-minute shopping opportunity with significant deals.

15. New Year's Sales (December 26–January 1)

The year concludes with New Year's sales starting just after Christmas. These sales target shoppers returning gifts and looking for deals on older tech, making late December and early January excellent times to buy TVs and gaming monitors, especially with CES on the horizon.