Ponos is celebrating The Battle Cats' 12th anniversary with a new Sengoku-era ad campaign blending art, humor, and the game's signature quirky charm. Featuring ninja cats, fish cats, and even a "Gross Cat," the campaign highlights the game's enduring appeal and strategic depth.
The commercials immerse viewers in the Sengoku period, seamlessly blending historical elements with the franchise's signature humor, including quirky cat food cans. Developed in partnership with R/GA, "The Way of the Cat" campaign aims to challenge perceptions and attract new players. The cinematic ads are designed to entice players to "be the cat, become the cat."
"As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth," says Ponos' COO and Managing Director Seiichiro Sano. "This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way."
For those seeking strategic guidance, a The Battle Cats tier list can help optimize your kitty lineup. Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Join the community on Facebook or visit the official website for the latest news and information.
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