Gearbox has thrilled fans by announcing that their eagerly anticipated first-person shooter, Borderlands 4, will hit the shelves 11 days earlier than originally planned. In a video that inadvertently went live prematurely, development chief Randy Pitchford confirmed the new release date. Instead of the previously scheduled September 23, Borderlands 4 will now launch on September 12 across multiple platforms including PC, PlayStation 5, Xbox Series X and S, and Nintendo Switch 2.
In the video, Pitchford expressed his excitement, stating, "Everything is going great, actually. In fact, everything is going kind of the best-case scenario. The game is awesome, the team is cooking, and so the launch date for Borderlands 4 is changing. We’re moving it forward. The launch date is now September 12." He further emphasized the rarity of such a move, saying, "What?! This never happens you guys! This never happens! We’re moving the launch date forward! You’re gonna get Borderlands 4 earlier!"
Pitchford also mentioned that a PlayStation State of Play event dedicated to Borderlands 4 is expected to be released soon, adding to the anticipation.
The decision to move up the release date has sparked speculation about its timing, particularly in relation to the upcoming release of Grand Theft Auto 6 (GTA 6), which is slated for a fall 2025 release on PlayStation 5 and Xbox Series X and S. Given that both games are under the umbrella of Take-Two, with Borderlands 4 published by 2K Games and GTA 6 developed by Rockstar, there's a strategic interest in ensuring each title has its own space in the market. It's possible that the decision to advance Borderlands 4's release was influenced by the need to avoid direct competition with GTA 6.
With Borderlands 4 now set to release on September 12, it seems unlikely that GTA 6 will launch in the same month or in August. This leaves October, November, or December 2025 as potential release windows for GTA 6. However, there's a risk that releasing these major titles too close together could lead to market saturation and potentially harm their individual performances. Additionally, another Take-Two game, Mafia: The Old Country, is scheduled for a summer 2025 release, further complicating the release calendar.
In an interview with IGN in February, Take-Two CEO Strauss Zelnick addressed these concerns, assuring that the company plans its releases to avoid cannibalization. He emphasized the importance of respecting the consumer's need to fully engage with each game before moving on to the next. Zelnick stated, "No, I think we will plan the releases so as not to have that be a problem... And what we found is when you're giving consumers hits, they tend to be interested in pursuing other hits... So we feel really good about it and I think that we will time our releases so as to respect the consumer's need to spend a lot of time playing these hit games before they go on to the next."
Amidst this strategic planning, there remains the possibility that GTA 6 could face delays, potentially shifting its release into early winter or even the first quarter of 2026. When asked about the confidence in hitting the fall 2025 window for GTA 6, Zelnick cautiously responded, "Look, there's always a risk of slippage and I think as soon as you say words like absolutely, you jinx things... So we feel really good about it."
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