Best TV Deals in 2025: When to Buy

Investing in a TV is a significant decision, especially considering how often you'll use it for gaming, streaming, and more. It's tempting to opt for a cheaper model to save money, but compromising on picture quality and longevity can lead to regrets. Fortunately, you don't have to pay full price for a high-quality TV. With deals available year-round, you can find the perfect TV without breaking the bank if you know when to look.

Everyone knows about the massive discounts during Black Friday and Cyber Monday, which often offer the deepest savings on TVs. However, there are other times throughout the year when you can snag incredible deals on best gaming TVs and quality 4K TVs.

In the lead-up to the Super Bowl, one of the biggest TV-watching events of the year, retailers often slash prices. This period coincides with manufacturers releasing new models for spring, making it an excellent time to find deals on last year's TVs. Keep an eye out for more upcoming sales events like holiday weekends and Amazon Prime Day, which also offer great opportunities to save.

Best Times to Buy a TV

Black Friday and Cyber Monday

Black Friday, once a single day of shopping following Thanksgiving, has now stretched into weeks of sales in November. TVs see some of the steepest discounts during this period, making it a prime time to buy. You'll find both budget-friendly options for spaces like guest rooms and higher-end, newer models at reduced prices.

Traditionally, Black Friday was all about in-store shopping, with people camping outside stores like Best Buy and Walmart to grab limited stock at low prices. While some exclusive in-store deals still exist, most are now used to draw customers into the store, and stock can sell out quickly. If you're targeting a specific TV, act fast during these 2025 sales.

Cyber Monday is the online counterpart to Black Friday, where you can find the best deals from online retailers. Amazon hosts sales similar to Prime Day, which occurs in summer and now in October, offering limited-time TV deals with small stock. Other retailers like Best Buy and Walmart also participate, offering similar deals both online and in-store.

Before the Super Bowl

Post-holiday, the Super Bowl emerges as a major TV-watching event, prompting retailers to restock around mid-January to early February. During this time, you'll find significant savings on TVs, especially larger screens. Older models often see the best discounts, but you can still find great deals on newer TVs. Currently, Super Bowl deals on Samsung OLED TVs are already available.

Early January also marks the Consumer Electronics Show (CES), where manufacturers announce their latest models. Retailers will then discount older models to clear inventory for the new releases coming in spring.

Springtime

If you're set on a specific brand like Samsung, LG, Sony, or TCL, spring is when they typically release their latest TVs, starting around March and continuing through Memorial Day weekend. This is an ideal time to find deals on the previous year's models as retailers make room for new inventory. The changes between models are often minor, so opting for last year's version won't mean missing out on key features.

Amazon Prime Day

Originally an Amazon Prime exclusive, Prime Day has evolved into a multi-day event in mid-July, with other retailers like Walmart and Best Buy joining in with competitive sales. Prime Day offers deep discounts on TVs, often comparable to Black Friday and Cyber Monday, though primarily on older models. Keep an eye on the site as deals are frequently updated throughout the event. Overall, Prime Day is a strong contender but doesn't quite match the total number of sales available during Black Friday across all retailers.

Holiday Weekends

If you can't wait for major sales events, holiday weekends such as President's Day, Memorial Day, Fourth of July, and Labor Day often feature special sales. While discounts might not be as deep and the selection more limited, you can still find decent deals on TVs. Currently, Presidents' Day sales are underway, with the best TV discounts at Best Buy until February 17.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best Buy

TV Release Cycles Matter

Understanding the TV release cycle is crucial for snagging the best deals. At CES in January, manufacturers announce their upcoming models. By spring, starting around March, these new models hit the market, and retailers offer deeper discounts on older models. Releases continue into the summer, but prices on the newest models don't typically drop until fall. The best deals on the latest TVs are usually seen during Black Friday and Cyber Monday.

TV Brands With New Products

Major TV brands release updated models annually. Here's a look at what to expect in 2025:

Samsung

Samsung focuses on higher-end TVs, offering limited budget options. The 2025 lineup features minor upgrades from last year, including better brightness, improvements to mini-LED and Quantum Dot (QD-OLED) backlighting, and enhanced gaming features.

LG

LG's OLED evo TVs in 2025 include AI personalization and "Brightness Booster Ultimate" technology. The new G5 TV targets gamers with a 4K 165Hz variable refresh rate to reduce lag and frame stuttering.

Hisense

Hisense's 2025 lineup enhances its ULED models with a 144Hz refresh rate for better gaming. The 136" MicroLED TV uses mini-LED technology to eliminate traditional backlight limitations.

Vizio

Vizio made minor improvements to its 2024 TVs, enhancing features and LED performance while removing the top-line P-series. The mid-range M-series and budget V-series remain, with the D-series offering 1080p resolution at a lower price.

TCL

TCL revamped its lineup in 2024, introducing Q- and S-series, with the TCL QM8 as the flagship model. At CES 2025, they announced the entry-level Mini LED TV, the QM6K, available in 65", 75", and 85" sizes, with smaller options coming later.

Roku

Roku, known for streaming devices, launched its own Roku TVs last year, offering 11 models from 24 to 75 inches. The Roku Plus models include the Voice Remote Pro with hands-free voice commands and rechargeable batteries, while the Roku Select models come with a basic Roku Voice Remote. You can access the Roku Channel without a Roku device, enhancing your streaming options.

Top Budget TVs You Can Buy Now

If you're ready to buy a TV right now, we maintain an ongoing list of the latest TV deals. Here are some top budget picks for 2025:

### Hisense 65U6N

0This TV offers accurate colors, solid contrast, and a range of features at a surprisingly low price. See it at Amazon### TCL 55Q750G

1A stunning QLED TV with impressive contrast and brightness, capable of reaching 144Hz in 4K with VRR enabled, yet still affordable. See it at Amazon### Hisense 50U6HF

0An ultra-affordable option with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon