Assassin’s Creed Shadows Hits 3 Million Players, Ubisoft Silent on Sales

Ubisoft has announced that Assassin’s Creed Shadows has attracted over 3 million players within just seven days of its launch on May 20. This impressive figure marks a significant increase from the 2 million players reported on the second day and surpasses the launch performances of both Origins and Odyssey. Ubisoft highlighted that Shadows achieved the second highest day one sales revenue in the franchise's history, only trailing behind Valhalla. Additionally, it became the biggest Ubisoft day one ever on the PlayStation Store, with players logging over 40 million hours of gameplay so far.

The success of Assassin’s Creed Shadows is critical for Ubisoft, especially following a challenging period marked by delays, the sales failure of Star Wars Outlaws, and other setbacks including high-profile flops, layoffs, studio closures, and game cancellations. The pressure on Shadows to perform well is immense, as Ubisoft's founding Guillemot family reportedly considered a buyout deal with Tencent and other investors to maintain control of their intellectual property. Consequently, the gaming industry is closely monitoring Shadows' performance for indicators of its success or failure.

On Steam, Shadows set a record as the most-played Assassin's Creed game ever, reaching a peak of 64,825 concurrent players over the weekend. This is noteworthy, especially since it was the first game in the series to launch day-one on Steam since Odyssey in 2018. For comparison, Dragon Age: The Veilguard by BioWare peaked at 89,418 players on Valve's platform.

The Complete Assassin's Creed Timeline

Assassin's Creed Timeline Image 1 25 Images

While Shadows has seen significant player engagement, determining whether it meets Ubisoft's expectations remains challenging without specific revenue or sales figures. Ultimately, the financial performance of Assassin’s Creed Shadows will be pivotal not only for the game but for Ubisoft's future. A clearer understanding of this will likely come with Ubisoft's next financial report in the coming months.

For those exploring the world of feudal Japan in Assassin’s Creed Shadows, our comprehensive guide offers everything you need. Dive into our Assassin's Creed Shadows walkthrough, explore our detailed Assassin's Creed Shadows Interactive Map, and discover all the crucial things Assassin’s Creed Shadows doesn’t tell you.