Epic Games and Telefónica Partner to Pre-install Epic Games Store on Android Devices
Epic Games has forged a significant partnership with telecommunications giant Telefónica, resulting in the pre-installation of the Epic Games Store (EGS) on Android devices sold through Telefónica's network. This means users of O2 (UK), Movistar, and Vivo (various regions) will find the EGS readily available as a default app.
This seemingly small detail represents a substantial strategic move by Epic Games, significantly impacting the future of their mobile game catalogue. Telefónica's extensive global reach, operating under various brands in numerous countries, provides Epic with unprecedented access to a vast user base. The long-term partnership ensures the EGS will be pre-installed alongside other app stores on Telefónica-branded devices.
This places the Epic Games Store directly alongside Google Play as a default marketplace option, a critical advantage given Epic's aggressive pursuit of market share. This could be a game-changer.
Convenience: A Key Factor
A major hurdle for third-party app stores is user convenience. Many casual users remain unaware of, or unconcerned with, alternatives to pre-installed options. By securing this deal, Epic gains a significant advantage, becoming a default option for users in Spain, the UK, Germany, Latin America, and beyond.
This collaboration marks only the initial phase of a broader partnership. Epic and Telefónica previously collaborated on a digital experience featuring the O2 Arena (Millennium Dome) within Fortnite in 2021.
For Epic, embroiled in a protracted legal battle with Apple and Google, this partnership offers a strategic detour, potentially yielding substantial future benefits – and hopefully, positive outcomes for consumers.
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