Analyst Matthew Ball's controversial suggestion that a $100 price tag for AAA titles could revitalize the gaming industry sparked a debate. To gauge player sentiment, a survey was conducted, revealing surprising results. Over one-third of nearly 7,000 respondents indicated willingness to pay $100 for a standard edition of the upcoming Grand Theft Auto 6, despite Ubisoft's current practice of pushing expanded editions.
Ball's assertion that publishers adopting a $100 price point would be beneficial to the industry recently gained significant online traction, with Rockstar and Take-Two potentially leading the charge.
Rockstar's announcement of Grand Theft Auto V and Grand Theft Auto Online updates in 2025, bringing the PC version in line with PS5 and Xbox Series X|S counterparts, hints at more than just graphical enhancements. The possibility of extending the GTA+ subscription service to PC players, along with parity in features like Hao's high-speed vehicle modifications currently exclusive to consoles, is highly anticipated. PC gamers may soon gain access to the extreme vehicle tuning options available on consoles.
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