HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.
AppMagic data reveals Zenless Zone Zero's total mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players), enhanced gameplay mechanics, and the addition of new areas and game modes. The Hoshimi Miyabi banner was particularly impactful on revenue generation.
Remarkably, the 1.4 update sustained player engagement far beyond typical post-update trends. Daily revenue remained above $1 million for over 11 consecutive days and stayed above $500,000 even after two weeks. This extended period of high spending is a testament to the update's success.
While undeniably successful, Zenless Zone Zero still trails behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail, in terms of overall revenue.
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