A recent GEM Partners survey reveals the top brands in Japan across seven media platforms, with Pokémon securing the number one spot, achieving a remarkable reach score of 65,578 points.
This "reach score" is a proprietary metric calculating the daily brand interactions across various media, including apps, games, music, videos, and manga. The survey involved a monthly sample of 100,000 Japanese individuals aged 15-69.
Pokémon's dominance stemmed largely from its App Games category performance, scoring 50,546 points (80% of its total score). The success is attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, like the Mister Donut partnership, and the rising popularity of collectible card games also boosted reach.
The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.
The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, card games, and other merchandise. Managed collaboratively by Nintendo, Game Freak, and Creatures Inc., under The Pokémon Company umbrella (formed in 1998), the brand continues to thrive.
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