Pokémon Rings in the Year of the Snake with a Charming Animated Short
Pokémon kicked off the 2025 Lunar New Year celebrations with a heartwarming animated short featuring Ekans and Arbok, the serpentine Pokémon. This special video, released on January 29th, 2025, quickly captured the hearts of fans.
The short depicts a comical encounter between two Ekans hanging from a tree – one a standard Ekans, and the other a striking Shiny variant. The Shiny Ekans's accidental fall onto a passing Arbok leads to an unexpected evolution, and a heartwarming acceptance into the Arbok community.
The video's brevity didn't diminish its impact. Viewers expressed touching sentiments, comparing the Ekans' interaction to a children's friendship, emphasizing that differences in appearance don't hinder connection. Nostalgia also played a significant role, with many recalling their first encounters with Shiny Pokémon, particularly Shiny Ekans and Arbok, in the classic Pokémon Gold and Silver games.
Beyond the animated short, The Pokémon Company prepared a range of Lunar New Year events and merchandise.
Pokémon GO's Lunar New Year Festivities
The Pokémon GO Lunar New Year event, running concurrently with the Dual Destiny season (December 3rd, 2024 – March 4th, 2025), boosted encounter and Shiny rates for snake-themed Pokémon, including Ekans, Onix, Gyarados, Dratini, Dunsparce, Snivy, and Darumaka. The event also included themed Field Research, special 2km Eggs featuring Pokémon like Makuhita and Meditite, and a Timed Research rewarding players with valuable Zygarde Cells.
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