Maximize your laptop budget by buying smart! Laptops are a significant investment, but strategic timing can significantly reduce the cost. While new models constantly emerge, several periods offer better deals, even on the latest technology in 2025. With President's Day sales approaching, let's explore the optimal times to purchase a laptop.
Best Times to Buy a Laptop in 2025:
Major Sales Events: Black Friday, Cyber Monday, Prime Day Back-to-School Season: August-September New Hardware Releases: Typically early year or around October
Black Friday/Cyber Monday:

These sales are prime laptop-buying opportunities. New laptop hardware often launches early in the year or around October, leading to substantial discounts on previous-generation models. Retailers like Amazon and Best Buy clear inventory to make room for newer products, resulting in savings of 20-30% or more. While not the newest models, the savings are substantial. Black Friday deals often extend beyond the initial doorbusters. Black Friday falls on November 28th, 2025, but deals usually start in late October. Expect deals shortly after Amazon's October Prime Day event.
Amazon Prime Day:

Prime Day laptop deals may not be as dramatic as Black Friday, but still offer savings. It's an excellent time to find affordable Chromebooks, which are already budget-friendly. Expect Prime Day 2025 around mid-July.
October Prime Day:
Amazon's secondary Prime Day in October offers similar discounts to the summer event, though with fewer laptop deals than Black Friday. It's still a worthwhile option for fall shoppers seeking budget-friendly laptops.
Other Sales Events:
Beyond Black Friday and Prime Day, holidays like President's Day, Memorial Day, Labor Day, and the Fourth of July often feature tech discounts.
For the Latest Models:
If price isn't the primary concern, wait for new hardware announcements from Nvidia, Intel, or AMD. New generations are often unveiled alongside CES (Consumer Electronics Show), showcasing advancements like AI assistants and Mini-LED displays. For example, Razer's RTX 5090 laptops received significant attention at CES 2025.

Ultrabook upgrades from Intel's U-series processors are less predictable, requiring close attention to tech news. New hardware releases often immediately lower prices on previous generations. While purchasing a last-generation laptop might seem less appealing, the performance difference is usually minimal for everyday tasks.
Current Affordable Laptop Options:
If you're not waiting for sales or new releases, consider these budget-friendly options:
Dell XPS 13: A top MacBook alternative. Price: $999.00 (Dell)
ASUS TUF Dash 15: A great budget gaming laptop under $2,000. Price: $1,149.99 (Amazon)
Microsoft Surface Pro 9: A top detachable laptop. Price: $1,399.99 (Best Buy)
Apple MacBook Air M2 (2022): Excellent for everyday use. Price: $1,665.00 (Amazon)
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