Ubisoft's next big release, Assassin's Creed Shadows, drops next Thursday, and its performance could significantly impact the company's future. A new video, surprisingly labeled a TV commercial rather than a launch trailer, was recently released on Ubisoft's official YouTube channel. The video itself is undeniably impressive—cinematic, visually stunning, and smoothly produced. However, the decision to promote the game primarily through traditional media, and then upload the TV commercial to YouTube, is somewhat perplexing. While not inherently negative, this unconventional approach raises questions about the game's marketing strategy and, perhaps, hints at a lack of confidence in its digital reach. The video effectively highlights the distinct gameplay and fighting styles of the two protagonists, showcasing the beautiful Japanese setting. However, a one-minute cinematic offers only a glimpse; a full judgment will have to wait until the game's release.
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