Coperni's Fall/Winter 2025 show was anything but conventional. Held in Paris's adidas arena—a venue typically hosting esports events—the presentation masterfully blended fashion and gaming culture, creating a unique atmosphere that felt both retro and futuristic. Instead of the usual front-row celebrities and press, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the show.
This bold move transformed the runway into a vibrant '90s LAN party scene, complete with design details that paid homage to gaming's golden age. The fusion of fashion and gaming wasn't merely a stylistic choice; it infused the entire collection, offering a refreshing perspective on the intersection of technology and style.
The FW25 collection was brimming with subtle and overt nods to gaming culture. Dresses crafted from puffy technical fabrics, reminiscent of sleeping bags used during marathon gaming sessions, were standout pieces. Small utility bags attached to tights and sequined dresses evoked the practical holsters of Lara Croft from *Tomb Raider*. The brand's new Tamagotchi bags also made their debut, a playful tribute to handheld gaming nostalgia.
The influence of gaming-inspired films was also evident. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout, while the high slit from Alice's dress in the 2002 *Resident Evil* film was reimagined in the opening look. These cinematic references added depth and complexity, bridging the gap between digital worlds and the world of high fashion.
Coperni has consistently pushed the boundaries of technology and fashion, and this season's womenswear collection is no exception. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenges outdated stereotypes and promotes inclusivity within the fashion world.
Beyond the clothing, the show itself was a masterclass in viral marketing. Within hours, videos of the gamer-filled runway flooded social media, reinforcing Coperni's reputation for unforgettable and shareable spectacles.
This isn't Coperni's first foray into creating memorable fashion week moments. Last season, the brand concluded Paris Fashion Week with a fairytale-themed show at Disneyland Paris. Previous years have seen innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation challenges the traditional fashion show format, establishing Coperni as more than just a brand—it's a cultural phenomenon.
With its FW25 collection, Coperni again captivated both online and offline audiences. In a time of uncertainty for traditional runway shows, the brand continues to reinvent the format, seamlessly blending creativity, technology, and compelling storytelling into an experience that resonates far beyond the fashion industry. The social media buzz surrounding the gamer-infused runway speaks volumes: Coperni has once again solidified its position as a true innovator in modern fashion.
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