EA Defies Trend: No Plans to Raise Video Game Prices

Publisher and developer EA has officially stated that it has no plans to increase the price of its games, even as major industry players like Microsoft and Nintendo move toward the $80 price point.

During EA’s most recent financial call with investors, CEO Andrew Wilson emphasized the company's commitment to delivering "incredible quality and exponential value for our playerbase." He pointed to titles like the popular co-op adventure Split Fiction, which has now surpassed 4 million copies sold, as a prime example of how EA continues to provide substantial value to its audience.

"In terms of pricing power, our business is very different today than it was even just 10 years ago," Wilson noted. "Back then, everything we did revolved around selling shiny discs in plastic boxes on retail shelves — and while that’s still a *part* of our business, it’s now a much smaller segment. Today, our pricing spans from free-to-play all the way up to deluxe editions and beyond."

He continued, "[...] whether we're doing something that costs a dollar, or we're doing something that costs $10, or we're doing something that costs $100, our objective is always to deliver incredible quality and exponential value for our playerbase." Wilson added, "Over time, we’ve learned that when we successfully combine quality and value, our business becomes strong, resilient, and continues to grow."

Echoing this sentiment, CFO Stuart Canfield confirmed that there are currently no plans to change EA’s existing pricing strategy: "From a guidance perspective [...] we have reflected no changes in our current \[pricing\] strategy at this point."

This news will likely be welcomed by many gamers, especially following last week’s confirmation from Microsoft that it was raising Xbox prices, along with the cost of controllers, headsets, and select games. While console and accessory increases have already gone into effect, new first-party Xbox titles are expected to hit the $79.99 mark around the holiday season.

This follows a broader shift across the AAA gaming sector, where prices have risen steadily from $60 to $70 over the past five years. In addition, Nintendo is reportedly charging $80 for upcoming Switch 2 exclusive titles such as Mario Kart World and certain other Switch 2 Edition games. The Switch 2 itself is set to launch at $450 — a figure that sparked backlash from fans, though analysts argue the high price tag was practically inevitable under current economic pressures.

Based on EA’s latest statements, consumers can expect future titles like EA Sports FC, Madden, and Battlefield to remain priced at $70 for standard editions.

Last week also brought news that EA cut approximately 100 jobs at Apex Legends developer Respawn Entertainment, as part of broader organizational reductions impacting an estimated 300 employees overall.