Once Human, the eagerly anticipated third-person shooter from NetEase, has garnered over 15 million registrations worldwide, marking a significant milestone. The developer has been keen to highlight the game's impressive performance during Steam's Next Fest, where it attracted the highest number of demo players. However, the story isn't without its nuances.
Despite the substantial pre-registration numbers, only 300,000 of these are wishlists on Steam. This discrepancy underscores a broader point about NetEase's strategy. Traditionally strong in the mobile gaming sector, NetEase has opted for a PC-first release approach with Once Human, even prioritizing the desktop version's release date.
This move by NetEase isn't without merit. Once Human's success on Steam is undeniable, yet it also highlights the challenges of discoverability and audience reach on PC compared to mobile platforms. The difference in numbers between mobile pre-registrations and Steam wishlists illustrates the ongoing struggle even major developers face in achieving the same level of visibility and engagement on PC as they do on mobile.
NetEase's focus on a PC audience is a strategic decision, and not one we would criticize. Instead, it serves as a testament to the complexities of gaming markets and the varying levels of discoverability across platforms. As we await Once Human's release, those interested in mobile gaming can explore our curated list of the best mobile games of 2024 so far, or delve into our ever-expanding list of the most anticipated mobile games of the year, to find titles that might pique your interest.
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