Supercell's upcoming game, Mo.co, has already made a significant impact even before its official release, amassing an impressive $2.5 million in revenue during its soft launch phase, as reported by Pocketgamer.biz. This millennial-focused monster-hunting multiplayer game combines the allure of a modern social gaming platform with elements reminiscent of Monster Hunter. Players assume the role of a fashionable part-time hunter tasked with taking on contracts to combat various evil invaders from other realms.
The initial revenue spike can be attributed to the game's attractive array of cosmetics and other in-game items. However, the revenue surge was short-lived, suggesting that the absence of additional content during the invite-only soft launch might be hindering further growth.
Superstitious cellSupercell's strategy of being selectively ruthless with their game releases is well-known. Instead of diluting their focus across numerous titles, they prioritize only the most promising ones for a full launch. This approach has led to the success of games like Brawl Stars and Squad Busters, which started slow but gained momentum quickly. On the flip side, it has resulted in the cancellation of potentially promising titles like Flood Rush and Everdale before they could see the light of day.
The question now is whether Mo.co will follow the path to full release or suffer the fate of Supercell's discontinued projects. Given its initial success, there's hope that the introduction of new content could reignite player spending and pave the way for Mo.co to hit major storefronts.
While Mo.co remains in a closed state, those eager to stay ahead in the gaming world can explore our featured section, "Ahead of the Game," for a curated list of great mobile games available in early access.
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