Nintendo's recently updated Content Guidelines introduce stricter regulations for online content creators, potentially leading to bans for violations. This September 2nd update expands Nintendo's enforcement capabilities beyond DMCA takedowns, allowing for proactive content removal and restrictions on future content sharing. Previously limited to addressing "unlawful, infringing, or inappropriate" content, the revised guidelines now encompass a broader range of violations.
The updated guidelines explicitly prohibit content involving actions that disrupt multiplayer gameplay and content deemed graphic, explicit, harmful, or offensive. These additions followed reported takedowns, with speculation linking the stricter rules to an incident involving a Splatoon 3 content creator.
A Splatoon 3 video by Liora Channel, featuring interviews with female players discussing dating within the game, was removed by Nintendo. Liora Channel publicly committed to avoiding sexually suggestive Nintendo-related content in the future.
This stricter approach is likely a response to concerns about predatory behavior in online gaming, particularly impacting younger players. Examples in games like Roblox highlight the potential dangers of online interactions, prompting Nintendo to protect its younger audience by distancing its brand from harmful activities. The new guidelines underscore the significant responsibility content creators bear in maintaining a safe online environment for Nintendo's player base.