Activision, the developer behind the popular Call of Duty series, has recently acknowledged the use of generative AI in the creation of content for Black Ops 6. This admission comes after months of speculation and criticism from fans, particularly following the release of the Season 1 Reloaded update in December. Players had pointed out several anomalies in the game's loading screens, calling cards, and art, which they believed were indicative of AI-generated content.
The focal point of the controversy was the 'Necroclaus' or Zombie Santa loading screen, which some fans noted depicted the undead Santa with six fingers. This issue is a common flaw in AI-generated images, as these systems often struggle to accurately render hands. Another image featured in a Zombies community event showcased a gloved hand that appeared to have six fingers and no thumb, further fueling suspicions of AI use.
The discussion around the Zombie Santa image led to a broader scrutiny of other visual assets within Black Ops 6. Redditor Shaun_LaDee highlighted several images in paid bundles that displayed irregularities, further suggesting the use of generative AI. In response to growing demands for transparency, especially in light of new AI disclosure rules on Steam, Activision has added a general statement to Black Ops 6's page on the platform: “Our team uses generative AI tools to help develop some in-game assets.”
This disclosure follows a report by Wired in July, which revealed that Activision had sold an AI-generated cosmetic item within Call of Duty: Modern Warfare 3. The item, part of the Yokai’s Wrath bundle released in December 2023, was sold for 1,500 COD Points, equivalent to about $15. Notably, the store listing did not mention the use of AI in its creation.
The use of AI in game development has been a contentious issue, especially in the context of recent layoffs within the gaming industry. Microsoft, which acquired Activision Blizzard for $69 billion, cut 1,900 jobs from its gaming division shortly after the sale of the AI-generated skin. An anonymous Activision artist told Wired that many 2D artists were laid off, and remaining concept artists were compelled to use AI tools in their work. Employees were reportedly required to undergo AI training, with the technology being heavily promoted within the company.
The broader implications of generative AI in the entertainment and gaming industries continue to be debated. Critics have raised concerns about ethical and rights issues, as well as the quality of AI-generated content. An example of AI's limitations was highlighted by Keywords Studios, which attempted to develop an experimental game using AI but ultimately failed, acknowledging to investors that AI could not replace human talent.
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